Home > Classroom > Video > Inspiration

Video Inspiration

Video Inspiration

Forming our own style of web and marketing video creation can be tremendously aided by looking at the great examples of those that have already blazed a trail. The videos on this page are tagged with different keywords. This will aid in finding videos by a specific person or of a particular type.

The videos below are tagged for easy
discovery by video type or author.
Click on a link below to narrow the search.

Introduction Video (Elevator Speech)

You've got somebody's attention for a short introduction. Who are you? What do you do? Why should I consider hiring YOU??

Community/Neighborhood Video

Craig’s suggestion is to treat these like somebody is moving to your area. What would you tell them? What are the options for areas for them to live in. What schools and amenities are available in the area?

Featured Business (Business to Business)

Recommendations and reviews are becoming more and more useful to us in the internet age. Help somebody connect with a business that is feature worthy. Tell us why they have something special that is worth our attention. In the real estate industry, there are many businesses that we interact with such as home inspectors, home stagers, and mortgage professionals. Consider an interview with such persons. Show them “on duty” perhaps on one of their jobs. Besides this, we have lots of other local businesses that we can feature such as restaurants, coffee shops, bakeries, retail stores, specialty stores.

Featured Place

There are special places all around us that we know because we are experts about our local area. If somebody is moving into our area and starts off knowing nothing, what would you share? Examples include parks, lakes, hiking trails, outdoor activities, scenic views, picnic spots, ball parks, playgrounds, historical sites

Featured Event

In our local areas, there are many events throughout the year. Some events may be more well known than others. If you create videos about the events, you may be found on google/youtube searches for the more well known ones. For lesser known ones, you will help people see what they otherwise would have missed. Examples include concerts and parades, festivals, street fairs, music and drama events at local high schools and colleges.

Home For Sale (Listings)

In the era we live in, most people will FIRST see the home that they eventually purchase ONLINE before they even step foot in the door. Make your listing stand out with a virtual tour that is not just a “slideshow with some music”. Give us motion video shots, pan a room, highlight the features. Narrate the home tour with a voiceover track. You will find many examples linked on the video inspiration page

Testimonials

People trust reviews. Someone briefly relating their firsthand experience in working with you has a tremendous amount of weight. Don’t make it overly complex and not every client will want to be in front of a camera. However many will want to help you in this way and a couple of minutes is all that it takes of video runtime! To make it more interesting, add a little clip at the start or end that relates to what it is that you helped them with (e.g. show them “walking up to the house” or “sitting on the front porch” as a cutaway clip or intro and/or exit clip).

Answering Questions (“Ask the Expert”)

You are an expert at what you do. You hear many of the same questions asked of you all the time. What happens at a home inspection? What is a home warranty good for? What is the best time of year to sell your house? Any question that you get repeatedly is great material to turn into a written blog post or a video blog post. The advantage of the latter is that somebody who doesn’t know you gets to see you and add a whole new layer of trust in you and your expertise

Interviews

Interviews are a way to add the additional expertise of those who work closely with you in your industry. They can help you answer some common questions with the added depth that their experience brings. (in exchange, they get some great business to business air time for possible new referrals). For example you could ask a mortgage expert to explain points and how they work. If you are featuring a local business, you may interview the owner or manager to include as a part of the overall presentation video.

Instructional Videos/Tutorials

Screen capture applications allow you to demonstrate some things that you can do on the web that would be helpful for others to see. For example, if you have an IDX home search on your website, you would get more people to sign up if they knew how to search my map or search by home’s features. Do they know they can save their favorites and get email alerts for new listings and price changes? Show them. Watch for more to register

Just For Fun

Not every video you create has to be business specific and serious in nature. Show your personality a little. Have a little fun with your audience. In the inspiration list, you will see examples: Irene shares a great recipe, Nyssa finds something in her yard, Cindy goes hiking, Karen goes out to explore some fun summer activities

Andy Mooers

Houlton, ME

YouTube Channel

ActiveRain Profile

Andy Mooers - Introduction

Andy Mooers - Home for Sale

Andy is the true video pro. Have you watched home tours in luxury homes and said “anybody could make this home look nice?” Andy takes a ‘challenged’ home and aces this video presentation. If this home can get a video, than Any home can get a video tour! “Handyman Special” – remember it is in the 30s

Carol Fox

Matthews, NC

YouTube Channel

ActiveRain Profile

Carol Fox - Fairhaven Neighborhood

Carol Fox - Monroe NC Airshow

Charlie Dresen

Steamboat Springs, CO

YouTube Channel

ActiveRain Profile

Chris Gilmour

Brisbane, Australia

YouTube Channel

Facebook

Chris Gilmour - Why Video?

Cindy Edwards

Johnson City, TN

YouTube Channel

ActiveRain Profile

Cindy Edwards - Log Home Tour

Cindy Edwards - Hiking in NE Tennessee

Corcoran Group

New York City

YouTube Channel

Website

Corcoran Group - Buying Home Hamptons

Dale Chumbley

Vancouver, WA

YouTube Channel

Website

Dale Chumbley - Mexican Food

Dale had a 365 blogging challenge which included lots of short videos where we really get to know him. His handheld style worked out for him, though in class, we will generally discourage. Notice the extra wide pillarboxes! This is when you shoot with phone upright – don’t let me catch you doing this! :)

Dale Chumbley - Mon Ami Crepes

Dale simply put together two clips and does some basic captions. I have a hunch he does all this on his iMovie app on his iPhone. Check out some delicious looking crepes as he goes inside to have a look. (also shot in upright mode but be forewarned of my review if you do this in my class)

Dan Hamilton

Greenville, SC

YouTube Channel

Website

Dan Hamilton - Craftsman Home

Debb Janes

Camas, WA

YouTube Channel

ActiveRain Profile

Debb Janes - Home Inspection

Debb Janes - Intro

Debe Maxwell

Charlotte, NC

YouTube Channel

ActiveRain Profile

Debe Maxwell - Introduction

Debe Maxwell - Charlotte NC Home

Eileen Hsu

New York, NY

YouTube Channel

ActiveRain Profile

Eileen Hsu/Morgan Evans - Condo

Eileen Hsu - Intro

Francine Viola

Olympia, WA

YouTube Channel

ActiveRain Profile

Francine Viola - Home Tour

Francine Viola - Intro

Ginny Gorman

North Kingstown, RI

YouTube Channel

ActiveRain Profile

Ginny Gorman - Testimonial

Ginny Gorman - Penguin Plunge

Ginny’s most views is on a local interest video (800+ views). Becoming a local expert means you expand your reach to what people are wanting to see in the area. When they find out that you are also a real estate agent, now the discussion continues when they need that service or know somebody who does.

Houlihan Lawrence

Bronxville, NY

YouTube Channel

Website

Houlihan Lawrence - NYC Backyard

Houlihan Lawrence - Briarcliff Home

Irene Kennedy

Northwestern NJ

Sadly we lost Irene in death late in 2011. Her personality remains with us in our memories and can be seen in her videos.

YouTube Channel

Irene Kennedy - Best Bread Ever

Irene Kennedy - Raindance

John Coley

Lake Martin, AL

YouTube Channel

Website

John Coley - Creekside Lodge

John Coley - Lake Home

John McCormack

Albuquerque, NM

YouTube Channel

ActiveRain Profile

John McCormack - Balloon Festival

John McCormack - 66 Diner

Karen Kruschka

Woodbridge, VA

YouTube Channel

ActiveRain Profile

Karen Kruschka - Lake Ridge

Karen Kruschka - Summer Fun

Lynda Eisenmann

Brea, CA

YouTube Channel

ActiveRain Profile

Lynda Eisenmann - Home Warranties

Lynda Eisenmann - Purchase Agreement

This is Lynda’s most popular video so far at 2100+ views. This is no doubt to being found by keyword searches on a popular target. In approximately two minutes (youtube attention span), she answers an important question on people’s minds.

Melissa McKinney

Fayetteville, NC

YouTube Channel

ActiveRain Profile

Melissa McKinney - Intro

Melissa McKinney - Tutorial Google Docs

Melissa Zavala

Escondido, CA

YouTube Channel

ActiveRain Profile

Melissa Zavala - San Elijo Hills

Melissa Zavala - Short Sale

Michael Thornton

Brentwood, TN

YouTube Channel

ActiveRain Profile

Michael Thornton - GFCI Test

Michael is a Home Inspector in Brentwood TN. This short video introduces you to him and gives you confidence in his expertise in the inspection field.

Michael Thornton - Home Inspection

Michael uses a green screen technique to be standing in all sorts of interesting places (like here under a house!). This is a somewhat advanced technique beyond this class (though ask and I’ll tell you more about it!). Notice though his in front of camera narrative skills – well done!

Monika McGillicuddy

Hampstead, NH

YouTube Channel

ActiveRain Profile

Monika McGillicuddy - Chose an Agent

Monika McGillicuddy - Why I Love NH

Monika McGillicuddy - What Are Loan Points?

Monika McGillicuddy - Subscription Settings

Nyssa Smith

State College, PA

YouTube Channel

ActiveRain Profile

Nyssa Smith - Home Tour

Nyssa Smith - Yard Bunnies

Pamela St. Peter

Raleigh, NC

YouTube Channel

ActiveRain Profile

Pamela St. Peter - Lazy Daze

Pamela St. Peter - Brighton Forest

PlatinumHD

Gold Coast, Australia

YouTube Channel

Platinum HD - Stathooles Home Tour

Platinum HD - Henderson Home Tour

Rebekah Radice

Colorado Springs, CO

YouTube Channel

ActiveRain Profile

Rebekah Radice - Intro

Rebekah Radice - FHA Program

Rich Cotton

Chesapeake City, MD

YouTube Channel

ActiveRain Profile

Rich Cotton - Oyster Shucking

Rich Cotton - Shorewood Home

Richard Yates

Mission Viejo, CA

YouTube Channel

ActiveRain Profile

Richard Yates - Video Tests

Richard gets out and practices like all of us NEED to do. Discover what works, what doesn’t and keep the best ideas for the real takes. Notice at about 1:00 to 1:10 the wind gusts and the onboard mic shifts in setting and it because off focused on Richard. This is an example of how external mic can be useful

Richard Yates - Kayaking

Russell Lewis

Austin, TX

YouTube Channel

ActiveRain Profile

Russell Lewis - Photoshoot Austin

Sharon Steele

Cranford, NJ

YouTube Channel

Facebook

Sharon Steele - Home For Sale

Steve Bachman

Herndon, VA

YouTube Channel

ActiveRain Profile

Steve Bachman - Best Time to Sell

Steve Bachman - Reston

Sue Adler

Short Hills, NJ

YouTube Channel

Website

Sue Adler - Testimonial

Team Knowles (John and Betty)

Springfield, MO

YouTube Channel

ActiveRain Profile

Team Knowles - Moving to Springfield

Team Knowles - Testimonial

USD Media Group

Vancouver, WA

YouTube Channel

Website

USD Media - Pearson Airfield

USD Media - Dale Chumbley Interview

Wende Schoof

Redwood City, CA

YouTube Channel

ActiveRain Profile

Wende Schoof - Home Tour

Wende Schoof - Intro

Zillow - Home

Zillow - Gary Gold